Content Comparison

First Touchpoint

20%

A The first responded campaign with no other responded campaign in the prior three yearsafter 7 years ago

i.e.

There is no previous responded campaign
OR
The previous responded campaign has a campaign member start date greater than 1096 days ago.

Second Touchpoint

11%14%

The next responded campaign.

Most Recent Gift before Opportunity

11%14%

The most recent responded campaign with Campaign Member Status= Donated before the Opportunity was created, provided the Campaign Member Start Date is within 366 days of the date the Opportunity was created.

Most Recent Campaign before Opportunity

11%14%

The most recent responded campaign before any of the followingwithin six months of:
1. The date the Opportunity was initiated by the contact themselves i.e. date when a contact checks ‘I am interested in leaving a Gift in Will.’ (We would need to create a new date field for this).

2. The first meeting accepted linked with this Opportunity (Do DOs always link their activity reports to their Opportunities, is Meeting only ever put in the Subject line?).

3. The date the Opportunity is created.created…provided it within 6 months

Most Recent Campaign before Solicitation11%

14%

The most recent responded campaign before the ‘Solicitation Stage’ date, provided it was no more than 90 days earlier.

Most Recent Campaign before Closed Won11%

14%

The most recent responded campaign before the ‘Close Won’ date, provided it was no more than 90 days earlier.

Evenly distributed between all other responded campaigns from First Touchpoint to Closed Won25%

10%

Evenly distributed amongst all responded campaign touchpoints from the First Touchpoint campaign to the Campaign before Closed Won, inclusive. the campaigns remaining