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Touchpoint | Weighting | Criteria | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
First Touchpoint | 20% | ||||||||||||||
| colour | Green | title | NewThe first responded campaign after 7 years ago | Green | |||||||||||
| title | New | ||||||||||||||
Second Touchpoint | 14% status | ||||||||||||||
| The next responded campaign. | ||||||||||||||
Most Recent Gift before Opportunity | 14% | colour | Green|||||||||||||
| title | New | The most recent responded campaign with Campaign Member Status= Donated before the Opportunity was created, provided the Campaign Member Start Date is within 366 days of the date the Opportunity was created. | |||||||||||||
Most Recent Campaign before Opportunity | 14% | ||||||||||||||
| colour | Green | title | NewThe most recent responded campaign within six months of: | ||||||||||||
| colour | Green | title | New|||||||||||||
Most Recent Campaign before Solicitation | 14%
| The most recent responded campaign before the ‘Solicitation Stage’ date, provided it was no more than 90 days earlier. | |||||||||||||
Most Recent Campaign before Closed Won | 14%
7%
| The most recent responded campaign before the ‘Close Won’ date, provided it was no more than 90 days earlier. | |||||||||||||
Evenly distributed between all responded campaigns from First Touchpoint to Closed Won | 10%
24%
| Evenly distributed amongst the campaigns remaining |
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