Content Comparison

First Touchpoint

23%20%

The first responded campaign after 7 years ago

There is no previous responded campaign
OR
The previous responded campaign has a campaign member start date greater than 1096 days ago.

Second Touchpoint

13% 14%

The next responded campaign.

Most Recent Gift before Opportunity

13% 14%

The most recent responded campaign with Campaign Member Status= Donated before the Opportunity was created, provided the Campaign Member Start Date is within 366 days of the date the Opportunity was created.

Most Recent Campaign before Opportunity

13% 14%

The most recent responded campaign within six months of:

2. The first meeting accepted linked with this Opportunity (Do DOs always link their activity reports to their Opportunities, is Meeting only ever put in the Subject line?).

3. The date the Opportunity is created…provided it within 6 months

Most Recent Campaign before Solicitation

13% 14%

The most recent responded campaign before the ‘Solicitation Stage’ date, provided it was no more than 90 days earlier.

Most Recent Campaign before Closed Won

13% 14%

The most recent responded campaign before the ‘Close Won’ date, provided it was no more than 90 days earlier.

Evenly distributed between all responded campaigns from First Touchpoint to Closed Won

12% 10%

Evenly distributed amongst the campaigns remaining